Chris Roberts on The Journey From Humble Beginnings to a $500M+ Portfolio – EP 318

The Fastest Way To Build A Six Or Even… Seven Figure Real Estate EMPIRE! 

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The path from a real estate investor’s first property to a portfolio worth hundreds of millions of dollars doesn’t build itself. It’s created with passion, energy, and a strong work ethic.

And today’s guest is a great example of what is possible when you give everything you’ve got to accomplish your goals.

Chris Roberts is the Founder and CEO of Sterling Rhino Capital, president of Fusion Sales and Marketing, Inc., owner of Fusion Properties, and co-owner of High Trek POS. In just the last four years, he’s built a portfolio worth over $122 million, and he’s about to take on six new projects that will increase that number to over half a billion dollars.

In this conversation, you’ll hear about Chris’ humble beginnings and the work ethic that got him where he is today. We also discuss his methods of choosing developers and business partners, the questions you need to ask, and how to exude positive energy and confidence so that people will not only want to work with you but will trust you with their money.

Key Takeaways with Chris Roberts

  • Chris’ methods for creating and selecting developer partners for new construction projects.
  • How Chris got his feet wet building major downtown construction projects in several cities.
  • How to ask very important questions when creating partnerships–and the most important question of all.
  • What to do to cultivate–and radiate–positive energy and attract great partners.
  • What motivates Josh to use his success to give back, mentor others, become a great coach, and create opportunities for others.

Chris Roberts Tweetables

“You are technically interviewing every day with everyone you meet, and not interviewing in the way that you want something, interviewing in the way that you want a synergistic relationship with them.”

“I realized there is power in partnership. There is power in finding people that build upon your weaknesses and most of all, bounce things off of.”


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Josh Cantwell: So, hey there. Welcome back, guys. And today, man, I am super fired up to be with you because I have a fantastic interview with Chris Roberts. He is one of the founders and the CEO of Sterling Rhino Capital. They have built a portfolio of over $122 million in just about four years and they’re about to go to $0.5 billion with six new construction projects. So, today on the podcast, not only you’re going to love Chris’s energy and passion but here are some specific things you’re going to learn about. Number one, you’re going to learn about Chris’s very humble beginnings, where he was basically on his own since age 15. And Chris says multiple times in this interview how he was going to work so hard so people don’t take his stuff. And you’re going to love to hear just that perspective, like the work ethic that comes from not having anything so people don’t take his stuff. I thought that was just an incredible part of the interview. Number two, you’re going to learn about how to select and create developer partners for new construction. We talk a lot about business partners. This is a big part of it.


And number three, you’re going to learn how to ask very important questions when you create partnerships. One of the key questions is to ask everybody else, “Where do you see our value? Like, where do you see us fitting in?” key question, number three, when you’re developing partnerships. Number four is around energy. One of the things that Chris and I talk about a lot on this show is energy and how to be the person that everybody wants to be around to partner with and to create these partnerships because you exude the energy, the confidence that people want to park their money with, they want to partner with, they want to develop with, all of those kinds of things. Those are some of the key takeaways from this show. And I’ve been doing this show for a long time. I get lots of guests that stand out. Chris’s energy, his smile, his enthusiasm for what he’s doing is contagious. You’re going to love it on the show today. Here we go.




Josh Cantwell: So, hey, Chris, listen, thanks so much for carving out some time on Accelerated Investor. I’m excited to have you on the show today.


Chris Roberts: Josh, I love it. I’m so grateful to have the opportunity to talk to your audience. You’re an amazing teacher, coach, and just run an incredible program. So, thank you so much for having me.


Josh Cantwell: Yeah, you bet. Chris, listen, I’m always curious, especially with today’s ever-changing market inflation, higher interest rates, kind of what you’re working on today that you’re most passionate for, whether it’s in the business or outside of the business. You know, we were getting ready for this show. You told me that you work 4:30 in the morning until 10, 11 at night but only because you really love it and because you want to, not because you need to. So, help us understand that. And what does fill up your day with the things that you’re passionate about?


Chris Roberts: Yeah. Wonderful question, Josh. I appreciate that. Well, what fires me up is real estate in general but I’ve been an entrepreneur for a long time, and I came from really humble beginnings. On my own at a very young age, 15 years old, stood in food lines as a kid. Just really, really never had anything handed to me. Nothing. And so, at a young age, I had that sort of work ethic instilled in me just by sheer survival. And so, today, as you’re alluding to, the early days, like 4:00 to 11 at night, I do that because I’m fired up about working. I love giving back and just enjoy what I do. I truly enjoy what I do. It’s what everyone dreams of, right? How do you find what you love? And that’s real estate. And so, you want to talk about markets. Obviously, things have shifted but they’re always shifting, right? We always have some sort of recession. We have some sort of shift in interest rates. If you look back at history, though, say over the last 30 years, the rental increases in our market, they obviously don’t follow appreciation and depreciation and recessions. They kind of slow roll up. So, if you look back at all those stats, it kind of calms you down a bit.


You say, “Wait a minute, I’m not going to freak out about this. I’m just going to make adjustments so that I can be profitable for me and my investors.” So, what we’re doing today that we’re really excited about is I started personally years ago in single-family fix and flips, land, a little bit of everything, and then quickly shifted to the multifamily space 100 plus units, value-add, Class C, B-minus kind of stuff. And that was great. We bought I think nine assets during COVID and have exited with far exceeding our performance on some of those deals. Great. But as interest rates have shifted and about probably a year-and-a-half ago we started thinking about this, we started to dive into the new construction space. So, today what we’re really excited about and there’s multiple reasons is the new construction space. And the primary reason we’re excited about it is we control all the margins. When we negotiate the land like, for example, we just bought an entire city block in downtown Phoenix, Arizona. We bought a total of two-and-a-half blocks in Denver, Colorado, like within a few blocks of Mile High Stadium or whatever. I mean, like key markets, right?


And we’re excited about that because when we control everything from the ground up, it allows us to move around with the markets, with the interest rates, with supply and demand, and not worry so much about, “Can we find a deal? Is it the right price? Is a seller asking too much?” etcetera. And it also allows us to fluctuate long-term. So, when you look at, say, a 3 to 5 to 7-year timeframe from dirt to Class A-plus, it allows you to adjust with those interest rates going up and down. And our pro formas, we’re just finishing our first construction project actually that we started a few years ago and that things got like 18%, 19% higher rents than pro forma already. And of course, we went through a massive increase in rents these last five years, probably not normal, but nonetheless it allows you to kind of get a glimpse into the way this new construction space works in the margins and controlling costs. And obviously, there’s contracts with the contractors not allowing them to go any higher, their bonus if they come in lower, etcetera, but we love it. Right now, we currently have six plots of land under contract that will total about $700 million by the time they’re finished being built in three key markets across the country. So, we’re pretty excited about that, for sure.


Josh Cantwell: Got it. Yeah, love it. So, help me understand the transition from suburban C-class, B-minus to urban infill buying city blocks. Like, where does the switch happen? Because you’re smiling on camera because it’s a big change. However, I’m also asking for selfish reasons. I started this podcast for selfish reasons, right? So, I can interview great people. I didn’t care what my audience, if they got anything out of it. It was all for me. I still continue that today but thank God they’re learning from it. But I’ve got infill plots of land and we haven’t done our first construction project yet, even though we’ve done 18 syndications, 4,300 units. So, help me understand that change. Mindset-wise, you mentioned controlling costs. You mentioned being able to pivot. But what was the first one like? When you were used to doing suburban C-class, B minus, and then you’re like, “Oh, we’re going to build in downtown Phoenix or downtown Denver,” big switch, big mindset switch, big kind of strategy switch. What was the first one like?


Chris Roberts: Man, Josh, I love this question and this is the first time I’ve actually talked to someone since we’ve really made our major pivot. Now, we have one asset that’s about to finish completion. It’ll be like a $60 million project that we built, beautiful infinity pools, Zen gardens, and all that stuff over in Stamford, Connecticut. The shift is, first of all, early on you’ve got to identify that you’re going to have to change. You’re always going to have to flow and fluctuate and shift. There are some gurus out there that talk about you have to specialize in being a Class C or specialized in being a Class A. I don’t believe that. I mean, I’m a successful entrepreneur because I’ve changed constantly, right? I mean, I’ve adapted to the markets. I’ve adapted to the people around me. An example is how did we get into this space? Because you’re absolutely right. That is leaps and bounds, jumping off a cliff to go somewhere like this, right? This is really difficult to get into. And the way we did it was we built credibility really early on like you have, Josh. I mean, you’re well-known. You’ve got a lot of deals under your belt. You could easily jump into this space when you’re ready but the key is finding the right developer partnership.


Because obviously, you can prove that you can raise capital. You can prove you can manage assets. You can prove you can sell and outperform, which obviously you can do that. So, now, it’s a matter of figuring out, okay, if I’ve got land or I don’t have land, who can I partner with as a developer where we can bring half the equation? And that’s exactly what we did. I’ll give you a quick example. It’s exactly what we did. First of all, we found a really good developer through someone we knew. Now, I didn’t realize this but our friends and family had been in the same circles for 30 years. And we paralleled. And one day a good friend says, “Hey, you got to talk to him,” so we have this conversation. And I realized, man, he’s just like us, the attitude, the energy, and the enthusiasm, the work ethic. He was just in a totally different space that we never looked at because it was scary. We thought, man, new construction, that’s a juggernaut. Like, I can buy a building, renovate it, rent it, I can manage the asset fairly well. I’ve done it. But new construction was, oooh, scary, right? It’s not scary. You just have to find an expert that understands it and the key is the developer.


So, we brought him on board. Actually, first of all, we invested in one of his deals. We almost like sort of co-GP/JV kind of deal on one of his deals. And by going in with him, we learned the process. We built credibility amongst each other, our partnership, and then he said, “Man, I’ve got a lot of plots of land I’m negotiating. Why don’t you guys come in with me? We’ll just do a split. We’ll break it all down the middle and we’ll just start going.” And I said to him, “I know what value we bring but where do you see our value? It’s a key question is how do we see each other? And he said, “Well, you guys have the systems, the infrastructure, the ability to raise massive sums of money, right?” I don’t have those massive systems. I’m a developer. I deal with negotiating land. I deal with negotiating with contractors. I deal with the high-level stuff, the city, the mayor’s office, blah, blah, blah. You guys deal with pretty much everything else. I’ve always had people that could do that but I really like you guys. Why don’t we jump in?” So, we immediately mapped out six properties, and that’s kind of how it started was a partnership. And I feel that is the key to success is figuring out partnerships and building your team, in my opinion anyways.


Josh Cantwell: I love that. Actually, this is like our third piece of land that we’ve looked at possibly developing. Last week I went to see a brand new A-class in Little Italy, Cleveland. So, Little Italy is a great neighborhood. It is truly like Little Italy but there was an infill, six-story 42-unit that got built. It wasn’t huge. I’m guessing they’re all in for 8.5 million and they were trying to exit for 12 to 14 million. And we went to see it done, stabilize, 100% occupied mostly because it was a broker friend of ours and I wanted to look at the asset to possibly buy it but what threw me off, Chris, was they’re like, “Look, our expense ratio is only like 20%.” Because they have a tax abatement, it’s infill in the city so getting tax abatement on the real estate taxes. They’re only paying taxes on the land. And they’re like, “Look, we have almost no maintenance costs because it’s new construction. And all of the vendors that built the building, if something goes wrong, it’s under warranty. They’ll come back and fix the plumbing, the electrical, the security system, etcetera.” And then because it was brand new construction and it was 100% occupied with a waiting list, they also had just one realtor who they gave a little discounted rent to this one realtor to basically just kind of manage the building very part-time and huge waiting lists.


So, now I’m thinking, okay, the first piece of land that I didn’t develop that could have looked like that, I’m like, “Wow, that was really cool.” And it was just seeing it, walking it, talking to the owner, talking to the broker, talking to this realtor that was on site. I’m like I could see now how they could have… Maybe 20% is a little thin but maybe a 30% expense ratio, especially with the real estate taxes being so low. And it just gave me that sense of confidence with this other piece of land that we own to build a similar structure. So, sometimes, Chris, like you said, it’s about I’m in the field, I’m talking to people. I’ve got to just go figure out who knows who and is there a connection. You had this 30-year connection with this group that you didn’t even know existed. You uncovered, and you’re like, “Okay. That makes a lot of sense. Let’s do this.” That’s another reason why I feel like, Chris, even if you’re in acquisition mode, you got to go see assets that you maybe aren’t going to buy. You just get to go see a lot of assets, talk to a lot of brokers, make a lot of relationships because you don’t know kind of what’s coming next and you don’t know what you don’t know. So, you just got to be in the field making partnerships and seeing deal flow.


Now, I have a whole different sense of confidence with this other piece of land that we own that I’m like, “You know what? If it could look just like that thing that I just went to see, that’s a winner right there. So, as you built, how important was that for you to just be out, you and your partners going to see buildings, talking to people, building relationships? Because it’s not like this thing’s mapped out. It’s not like a playbook, exact playbook that you could just follow. It’s about making those relationships. And like you said, without this developer partner, these infill deals in these three major gateway cities, they don’t happen.


Chris Roberts: No, actually, and that’s a wonderful question, Josh, and I appreciate it because I was literally just on stage talking about the power of partnerships. And I cannot stress this enough for your listeners. It is so important to, first of all, run your business with ethics and integrity. Do what you say. Have a good attitude. Get out there. Share with the world. Give, give, give. And things do kind of gravitate towards you, positive things. For example, you mentioned you got to get out there. Yeah, you got to get out there. You got to ask a lot of questions. You got to talk to people. But most of all, you got to be the kind of person you’ve got to exude this sort of energy about you that draws people in to want to be in your world. Because there is a lot of money out there. There’s a lot of qualified people but not a lot of them have that energy and enthusiasm about them. And if you’re doing that, you’re going to kind of draw people. Like, for example, you have one shot to get to know somebody. For example, these developers we’re talking about or these people who maybe own a piece of land and they’re just sitting on it, wealthy people. They’re like, “I don’t know what I’m going to do with this thing.”


So, you start having conversations. My developers are really good at that. He’ll have a conversation with the good old boy who’s like 80 years old, and he’s on the property forever. It’s a whole city block of things going up around him and he starts talking to the guy. And the next thing you know, we got it under contract and now he’s talking to the neighbor and what he’s doing is he’s negotiating four plots so we can get the whole block so we can build 300 units, ten stories instead of a small boutique building. And the key is he’s really good at just being himself and developing relationships with people. So, one of the things I want you to think about too as your listeners listen in on this is it’s not that complicated. It’s scary because it’s the unknown, right? Jack Canfield talks about everything being on the other side of fear. Everything you want, right? It’s on the other side of fear. All it is, is more moving parts, more pieces. So, what he does is he goes in. He negotiates his land. He figures out all the little idiosyncrasies, things that go on, and all the cross the Ts and dotting the Is. We focus on the capital, we focus on the managing of the asset, whatnot, and then they come together. It’s not that big a deal, right?


So, for example, you talked about your land, 100% you could do that. The key is how many other properties are around you, not unlike buying a Class B and renovating it. What are your comps like? Can you actually get water and electric and all the basics? Environmental studies, right? You do the same thing you do with a value-add, right? You have this little we’re not going to commit hard to anything until X, Y, Z goes on, got a little bit more time. And then by the time your money goes hard, you know from the city like I was just on a call with the mayor’s office in Denver and a bunch of other people, and they want us there. And so, here’s the other key, Josh, is remember that if you are building a new beautiful building, you are changing the skyline, you are improving the community. They want you there. Private equity money wants to be there. Lenders want to be there, right? Everybody wants to be there in that type of asset. And so, it actually is easier once you get through that two, three-year time frame that it takes to negotiate the land, do your due diligence, all the other things that go into the back end stuff, and then you start building. It’s 18 to 24 months, right? But, man, once you get through that and you control everything from the dirt up, your margins are phenomenal, investors are happy, and who doesn’t want a beautiful A-plus property, right, with Zen Gardens, auto parking, dog washing stations. Right? Everybody wants to be there. It’s just they think, “Oh, I can’t do it.” And you can do it. You can.


Josh Cantwell: Yeah. Other people do it. You can do it. I love the point that you made, Chris, about you have to exude the kind of personality, the partnership that other people want to be around. I know a lot of people, even people in my own mastermind group that are like, “Well, I’m really just kind of quiet,” like, yeah, that ain’t going to work. You have to not only exude a sense of confidence but just be yourself, be out there. I told my daughter, she’s a freshman in high school, like the kids that are popular are not popular because they’re beautiful or not popular because they’re good at a sport. They’re popular because they’re outgoing. Like, they just know a lot of people. It’s not a popularity contest like she’s the most beautiful, she wears the nicest clothes, or she’s the richest. I know some kids that are at school who are great athletes, whose parents are loaded, and nobody likes the kid because he’s a pompous, arrogant prick. He’s not popular but he’s good at sports and his family is wealthy. I’m like, “It has nothing to do with that, daughter. It’s got everything to do with the person that’s out there talking, connecting that’s fun, that’s fun to be around, that has something to say, that has an opinion, that has a position.” That’s the type of person in high school.


It’s no different today, right? As a 46-year-old investor developer, capital raiser, like people want to be around, Chris, guys like you because you’re making it happen. You’re fun to be around. You’re somebody that’s out there doing it. People are like, “I want to be connected to that.” So, that mindset is really, really, really important. Chris, let me backup that and ask you, when did you realize or how did you create that? When you were going from resi to commercial and you were making the leap, and we have some new investors that are going to listen to this and they’re wondering how to make the leap, how did you make the leap? How did you build that self-confidence and be somebody that people want to be around? Were there things that you did/said? What are some specific things maybe that you could look back and say, “I did this right when I was making the pivot from resi to commercial?”


Chris Roberts: Josh, I’m not even kidding you. I am getting goosebumps as you’re asking this question because this is very personal to me. This is really a personal question. And the reason I say that is we’re talking before we went on air about my kind of humble beginnings, some of the struggles I went through as a youth and being out of my own at a very young age. And I had this sort of attitude and energy about me because that’s all I could control. That’s all I had. I didn’t have the formal education. I didn’t have the pedigree. I didn’t have the white picket fence. I didn’t have the family support system. I didn’t have any of that. So, I did kind of almost create this facade to be who I wanted to be, even though I wasn’t. And that led to job opportunities. There was a guy I can tell you a couple of quick short stories. One of them was there was a guy who I was applying for a job for and every day after the interview for like 23 days or something, I literally emailed him or called him or I bugged him in some way. And when he hired me he said, “Man, I knew that if I didn’t hire you, you would stalk me and never leave me alone.” That job opportunity led to massive success for me. It actually kind of propelled my sales career and a bunch of other stuff early on.


My partner, when I met him at a conference out of 75 or so people I talked to at that conference, it was the last day of the conference, 6 a.m. I’m an early bird. I get down there, he’s the only one. We have this great conversation. He became my COO. And one of the reasons he became my CEO, this came later, he said to me, “Chris, you don’t know what I’m capable of but I am so excited to show you. I can’t wait to show you what I can do.” And I thought to myself, “Who am I for somebody of his caliber, the way I felt about him, to say that to me?” It was so humbling that someone saw the value in me to say that. And, man, has he over-delivered. My point is in what you just said is that is the attitude you have to have every day. You are technically interviewing every day with everyone you meet and not interviewing in the way that you want something, interviewing in the way that you want a synergistic relationship with them. You want to show them what you’re capable of. And in return, they will give you back some of that energy. And sometimes you’ll find the right partners, sometimes you won’t but you’re going to leave an amazing impression on them when you go.


So, early on, that’s the attitude I had. And to this day, no matter what I’m doing, whatever company I’m working, whatever interaction I have, I have the same sort of work ethic and energy. And I always had that mindset of if I slow down, someone’s going to take what I’m earning, someone’s going to take my job, someone’s going to take my money, and no one’s taking my stuff. And I work that way every day starting at like 4:30.


Josh Cantwell: No one’s taking my stuff. Chris, I’ve got to ask you this. This is really listening to you talk. And this is pretty personal, right? But I think it’s a fair question. So, when you grew up with nothing, no white picket fence, you’re on your own at 15, to me, that is 100% the reason for all your success today, right? Because you were never given anything. You didn’t grow up with a rich father or mother or you didn’t grow up in a wealthy house. You didn’t even grow up middle class. You grew up with nothing. And because of that experience from age zero to age 15 and then obviously until you had your first major breakthrough, you probably still have some sense of, “You can’t take my stuff because I literally don’t have anything.” So, even if you had some extra clothes on your back or some extra food that day, you don’t want anybody to take it because you didn’t know where your next piece of clothes was coming from or your next meal. So, how much is that still propelling you forward? The fact, like for me, part of my success is the fact that I remember being turned down by girls when I was in my teens. And so, I still am partially motivated, even though I’m happily married, three kids, though partially motivated by the fact that I got turned down. And that negative experience motivates me today to have and work the hardest and have the nicest things and provide the best things I can for my family because of that negative experience when I was younger. How important has that been for you?


Chris Roberts: Oh, absolutely. I think we have to find our own motivation, something sort of Tony Robbins talks about like it’s something that inspires you long term, not short-term motivation but long-term inspiration. Myself, Tony… I’m not comparing myself to Tony but like Tony Robbins, a lot of others, they had struggles too, even Grant Cardone. There’s a bunch of guys that went through stuff. It’s not looked at very often, right? But when you deep dive into someone’s childhood and you start thinking about the effects of them or their environment, yeah, some go the wrong way. It’s this path you can split. Some go the wrong way. They get into drugs, trouble, this, that, the other. Others use it as a way to inspire them, to change things, to make a difference. I tell you, in all honesty, I am so humbled by what we have done as a group. It’s not just me. It takes an army, right, a village to do this thing, going from literally having nothing and obviously being fired up to have something to then like we fed a million people through our partnership with Feeding America. We have today like 120 million in assets, soon to be like half a billion in like just three-and-a-half years or whatever.


And we give back. We love it. We don’t drive Ferraris, right? We don’t have boats. We don’t have RVs. We’re guys that you go hang out with like we’re those kind of people. And that’s because of that original foundation of, like, really having nothing and just being grateful, that old gratitude mindset. Absolutely. That definitely inspired me until I get older. And what’s funny, Josh, is I made money pretty early on as a sales and marketing guy. I bought a Rolex, I bought an Audi, I sold all that stuff like within a year. I was like this stuff is like, this is not me, right? I’m keeping up with people. I’m trying to put this to Sodom. This isn’t me, man, and I got rid of all that stuff. So, yeah, that motivated me early on, and now what motivates me, we’re about the same age, Josh, and I’m in a position easily to retire today but it’s to give back, make a difference, try to help people. I don’t have programs, although I believe in mentor programs and coaching. You got to have it. I’ve hired many of them. Love what you guys do for sure but I do love sharing what I’ve learned. So, hopping on stages just give them little presentations on partnerships and how I met my partners or how to find your first deal or whatever it is. Yeah, all that stuff fires me up, Josh, all of it but it definitely started with those humble beginnings because I had to. I had to survive.


Josh Cantwell: I love it, Chris. Love it. May I ask you two final questions? Because of the success that you’ve had and having and you just really seem to have mentally, you’re at a very comfortable place. I could tell you’re speaking from your heart like nothing’s scripted. It’s just coming out of you. It’s pouring out of you. I love it. And so, if you look back at this journey and you had to tell an audience, let’s say you were on stage in front of 400 people right now. And somebody asked and said, “Chris, what is the one thing you think you’ve got right that stands out? And what’s the one thing maybe that you did wrong or that you wish you would have done differently that could impact your success going forward?” Because the things you did right, you want to learn from and use those. The things you did wrong or maybe a misstep is a lesson that you can use. So, either way, it’s something you can use in the next phase. But what’s maybe one thing you think you did right and one thing you’d think you’d maybe do a little different in the next phase of your entrepreneurial journey?


Chris Roberts: Fabulous questions. The first part of that is what I did right. What I did right was I never sacrificed who I was for anything or anyone. I held true to that sort of thing if you will. Maybe it was being on my own at a young age. Maybe it was just wanting to be like the other people and thinking, “Why can’t I do it?” I remember looking at a guy and saying, “I could be the owner of that company.” And he looked at me like I was a ghost, like I thought like how ridiculous is that? And I was like, “No, but I believe that. Why couldn’t I be that guy?” And today I am that guy. It’s pretty funny. So, I think I never gave up on that. Today, I work as though someone is trying to take my stuff. I wake up. I answer my phone. It doesn’t matter when it is. Like, I grind and I don’t have to grind, Josh. I could sit on a beach the rest of my life but I would never do that. I’d go nuts.


Josh Cantwell: You’d be bored out of your mind.


Chris Roberts: So, I never sacrificed. Right, totally. We all would, entrepreneurs, business owners. There’s no way. So, I never sacrifice for someone else or someone else’s belief system or society. I kept working hard and I would encourage any person listening to this, if you put in the work, if you work two full-time jobs instead of watching those reruns of TV and whatnot, you will find success somehow. It will slap you in the face somehow because people will see that work ethic. That right person you’re looking for that you don’t know you’re looking for will come into your life but you got to put in that work. So, the work ethic and sticking to my guns and not letting people take me off my kilter, that was number one. And today I still do the same thing. And then the mistakes are things I’ve learned from or challenges, I would say. Well, first of all, because I was on my own so young and I had to figure things out, I was a lone soldier, right? Now, I played a little football. I did some things when I was younger but I was always like very linear in my way of thinking. It was me. No one can work as hard as I can. No one can do what I do. No one’s going to do it right. It’s easier for me to just do it, blah, blah, blah.


That’s a huge mistake, right? Because you only know so much. You only have so much capacity. So, I realized, which was a mistake because it took me a long time, I realized there is power in partnership, right? There is power in finding people that build upon your weaknesses and most of all, bounce things off of, Josh. You have ideas and your ideas may not be the best or may not be maximized unless someone else bounces something off you and says, “I like that but you should tweak it.” If it’s just you, right?


Josh Cantwell: What about this? Yeah.


Chris Roberts: It’s like a dictator, right, if it’s just you. So, I realized that there was a lot more power in partnerships and sort of humbling myself and saying, “Wait a minute, wait a minute, you’ve had some success but that doesn’t mean anything moving forward.” If you want to have massive success, which is how I got into this space and you want to scale, you need really good people, and don’t focus on the money. The money comes. Don’t worry at all about money. We never talk about money on our team. We make a lot of it but we don’t even talk about it. It just comes because we care about each other. We all hustle, right? I love it. It’s great.


Josh Cantwell: Fantastic stuff. Chris, listen, this has been an absolutely fantastic show. Thanks for coming on. I love your energy, your passion. I think we’re going to name this Don’t Take My Stuff. Great title.


Chris Roberts: I love it, Josh.


Josh Cantwell: If our audience wants to reach out to you, have you come speak to their group or talk to them or engage with you or invest with you, where can they reach out to you?


Chris Roberts: Yeah. Just go to We’re always doing fun things. I love to help. So, if you want me to get on a Zoom call with a group and just share some advice, I love doing that stuff. As I said, we don’t have programs but I 100% believe in them. If you haven’t hired a mentor or a coach, you got to do it if you want to scale faster. You’d probably do it on your own. Take forever. But we don’t have those but we love giving back and partner with people so, yeah, reach out to us at That’s the best way to find everything.


Josh Cantwell: Nice. And you mentioned when we’re going to start recording, you had some contest that you had going on at that site. What’s going on there?


Chris Roberts: Yeah, really exciting. So, one of our partners is a former NFL player for the Jets, Wayne Chrebet, and he wanted to do a cool contest for kind of NFL fans. So, we’re actually giving away ownership in our new construction fund. It’s the Sterling Rhino Capital Equity Multiple Fund 1. And so, you can enter to win at is what it is. So, /kickoff, you can enter to win that contest and you can also learn more at our Create Your Fortune Podcast. You can learn some stuff there as well.


Josh Cantwell: That’s fantastic stuff. Chris, listen, thanks so much for sharing. I love your energy and passion. It comes through all day. Thanks for joining us today on Accelerated Investor.


Chris Roberts: Josh, you’re amazing. Thank you so much.




Josh Cantwell: Well, there you have it, guys. Hope you enjoyed that interview with Chris Roberts from Sterling Rhino Capital. Man, I love the dude’s energy. And you know, Chris and I are going to be talking here shortly about development. I’ve got land that I own, infill, new construction, and A-class areas. You know, we’ll see where that goes with Chris and I possibly partnering on some of those things or maybe him consulting with us. Chris mentioned a few times he doesn’t have any programs but he heavily believes in them. If you believe in them and you think you want to get to the next level, certainly you could do it on your own. There’s no question that everybody that puts in the hard work can do it on their own. The question is, is do you want a shortcut? Do you want to do it a little faster? Little quicker? If you do, jump in. Jump into our mastermind. It’s called the Forever Passive Income Mastermind Coaching and Partnering Program. And you can apply at See you next time.

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